3/4/2023

Imagemaker Creative acquired by TAPAUS

Helsinki, Finland (March 31, 2023) Finland's leading event agency TAPAUS strengthens its expertise in the design and implementation of audiovisual content and experiential spaces through the acquisition of Imagemaker Creative Oy, a long-standing team of highly skilled professionals. Imagemaker Creative Oy's shareholders, Väne, Matti, Sami, and Janne, will join TAPAUS as integral members, further enhancing their capabilities. TAPAUS will own 51% of Imagemaker Creative Oy. "The expertise of this group complements our already strong capabilities at TAPAUS and LIWLIG Group. They excel in technologies, techniques, high-quality audiovisual experiences, and storytelling. Imagemaker's team is internationally renowned in their genre, bringing with them a tremendous amount of experience. This is a significant competitive advantage for TAPAUS, enabling us to offer our clients even better and more impactful event solutions," says Mikael Castrén, CEO of TAPAUS. Imagemaker Creative and TAPAUS have collaborated on joint projects for several years, both in Finland and internationally, intensifying their partnership over the past year and a half. Their collaborative efforts have brought added value to all parties involved, leading to this acquisition. "Over the years, we have had the opportunity to work on several amazing projects together. With this acquisition, our team can focus even more on the aspects we love and excel in, which are at the core of our expertise. We look forward to the coming years as part of TAPAUS and getting to know the other companies within LIWLIG Group," says Janne Huikko, CEO of Imagemaker Creative. The Imagemaker Creative team will operate as part of TAPAUS' communication and content team, designing and implementing customized, impactful, and experiential content for events. For more information: Mikael Castrén CEO, TAPAUS mikael.castren@tapaus.fi +358 50 358 1818 Janne Huikko CEO, Imagemaker Creative janne.huikko@tapaus.fi +358 40 768 6981 TAPAUS: TAPAUS, part of the LIWLIG Group, is the largest event marketing agency in the Nordics. Founded in 2012, TAPAUS currently employs 140 passionate event professionals. TAPAUS specializes in organizing various physical and virtual events in Finland and internationally. They plan and execute client, employee, consumer, influencer, and stakeholder events, as well as trade fairs and spatial design. TAPAUS organizes approximately 700 events annually, spanning nearly 30 countries. www.tapaus.fi LIWLIG Group: The parent company of TAPAUS, Finnish LIWLIG Group, is the largest event marketing agency in the Nordics, with offices in Finland, Sweden, Norway, and Denmark. LIWLIG Group includes TAPAUS and Eventyr Nine Yards, the market leaders in event marketing in Finland and Sweden, respectively, as well as the Norwegian event and brand experience agency 6.Sans and the Danish Welcome A/S. LIWLIG annually produces over 1,000 events for its clients in approximately 50 countries. The group's projected revenue for 2023 is expected to reach around 100 million euros, with approximately 270 employees. www.liwlig.com

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