“For us, the annual general meeting is an opportunity to show our gratitude to the shareholders. After all, the company belongs to them,” said Osmo Kammonen, Senior Vice President of Neste’s Communications and Brand Marketing. “We want the annual general meeting to be a stylish and somewhat experience-driven event. The overall impact must remain with the participants so the owners feel pride in their ownership.”
Organising an annual general meeting differs from many corporate events in that the number of participants cannot be fully anticipated. The previous years obviously give one an indication, but the exact number can vary by hundreds of people. It is only just before the event that we know if we need to stretch the walls of the Helsinki Expo and Convention Centre.
The design for such an event needs to be scalable. “There must be room for flexibility in the event plan, and different spatial scenarios must be considered. Since all shareholders must have the opportunity to participate, we have to prepare for everything,” says Hannu Huttunen from TAPAUS.