We created a summery and eco-forward living room for Unilever’s vegan and environmentally friendly cosmetics brand Love Beauty and Planet as an oasis at Helsinki’s hugely popular Flow Festival.
Love Beauty and Planet products respect the planet through a process of responsible manufacturing and a long-term commitment to reducing our carbon footprint. These values served as the starting point for the carbon-neutral meeting point we created for the brand.
Based on our experience, here are some pointers for sustainability-forward consumer encounters:
For Love Beauty and Planet, we chose to set up our summer living room on the lawn under the trees instead of building a garden-like milieu artificially on a concrete patch.
The lounge chairs we found at Helsinki’s Reuse Centres, while the swing and ice cream bike used at the meeting point were later repurposed. Our aim was to minimise any need for artificial structures and to build our garden-like oasis with small recyclable elements to echo the brand’s sustainable and ecological values, and to create an experience lounge with a small carbon footprint.
We also threw a shared influencer brunch for Unilever and Basso Radio at the meeting point. In addition to the ready-made setting, a beautifully set vegan brunch was the icing on the cake.
Are you thinking about introducing your brand through a brand experience or consumer event? Our services include an even more extensive range of consumer encounters. Get in touch with us and let’s create meaningful encounters together.
Hannu Takala
hannu.takala@tapaus.fi
Espoo
Otakaari 5, 2nd floor, 02150 Espoo
Tampere
Sisunaukio 2 (Valmetinkatu 6), 33900 Tampere
