The Critical Communications World 2018 conference and exhibition was held in Berlin and Airbus was once again able to really wow and surprise visitors with its stand. Instead of one large stand, Airbus took over three small ones and surrounded the Networking bar area. By sponsoring the Networking bar, they were able to visually take over a really large area where people could explore, talk and network.
”I really want to raise the bar every year and that means taking some risks. For example this year we added a totally new Apps Ecosystem stand where our partners could introduce guests to their applications. The layout of the stand was spread out, which created some challenges but also some opportunities,” says Igor Vinogradoff, Airbus’s Senior Event Marketing Manager. The risk paid off, because the stand attracted a lot of people and a lot of praise.