1/2/2022

Well-executed event planning is a prerequisite for a successful event

Event Planning is for Everyone

Each of us has done event planning, some more consciously than others. Only the scale and risks vary. One might organize a birthday party for their 10-year-old daughter, another—such as TAPAUS—might arrange celebrations for a client company turning 100 years. Tracking RSVPs may be necessary for as few as five or as many as five thousand guests. Whereas a casual organizer might arrange a bus and give out the door code, an event agency books hotels and organizes fireworks.

Regardless of the event size, the old saying about the ratio of inspiration to perspiration applies to event planning: creativity plays a part in creating a wow experience, but hard work, attention to detail, and solid routine are equally important.

A successful event is the sum of many things

In event planning, the event itself is often just one point on a timeline. The journey of an event participant  must be planned from the first save the date invitation to the thank you message, and often even to registering for the next event.

A single event can become a valid reason to contact the same guest so many times that the relationship resembles a loyalty program or membership. Managing this valuable contact opportunity is part of event planning.

Everyone can do event planning from the heart, and for some of us, event planning is a profession. It has similarities to the profession of an airline captain: at the crucial moments actions are driven by deep experience, impeccable planning and everything is carefully  simulated or rehearsed.

Event Planning at Tapaus 

At Tapaus, our event planning covers everything from event objectives, success metrics, and creative design to customer experience, budget, schedule planning, and the planning of the actual event content and its production. We approach event planning with professionalism, comprehensively, and with passion.

When event planning is in the hands of professionals, every event visitor and client can focus on entertaining guests, networking, or simply enjoying the event atmosphere on the event day. We at Tapaus take care of everything else.

TAPAUS specializes in designing events for many contingencies but also extinguishing both figurative and literal fires as needed. In events, as in life generally, surprises bring fun, and planning brings certainty.

Tapaus has over ten years of experience in planning and executing both small and large events in Finland and abroad. Together with our extensive and reliable network, we have executed thousands of memorable events for businesses, consumers, decision-makers, children, youth, and many other target groups.

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