Finland’s leading events marketing agency TAPAUS Ltd. and consumer events company Roof Productions Ltd., entered into a merger agreement on 31.5.2019 by which TAPAUS will acquire Roof’s entire share capital. The acquisition will enable a more versatile offering for customers of both companies without changes to staff or existing customer projects.
In just seven years, TAPAUS has grown to be Finland’s largest events company and the market leader in corporate events. In addition to B2B events, TAPAUS has gained a strong foothold in concept design and execution of brand exhibition concepts both in Finland and abroad.
The 18-person Helsinki-based Roof specializes in the concept design and execution of creative brand encounters, especially for brands looking to attract and interact with consumers. These two events companies have found strong synergy by combining their expertise in consumer and business events.
I’ve known Roof’s CEO Jani Savola for 12 years and we share the same passion for experiential brand marketing. We realized that we both needed to develop our businesses to become better and stronger partners for our customers. As the market leader in corporate events and exhibitions, we needed to strengthen our capabilities in consumer events, and vice versa. It didn’t take long to realize that the best way to reach our business development goals is by joining forces with a partner who’s already a leader in the areas into which we want to grow. So, the decision to merge was natural, says TAPAUS’s Managing Director, Timo Aalto.
We’ve been able to grow Roof’s business thanks to our world-class professional staff. But right now, we feel that adding some new muscle to the strengths we already have will fuel our growth going forward. With Timo at the helm, TAPAUS felt like a big brother that will support and complement us as we grow together. The acquisition guarantees operational stability to our customers and gives our expertise and experts an amazing chance to grow and thrive at TAPAUS. And I know that our company culture is a perfect match with TAPAUS’s, says Roof Production’s CEO, Jani Savola.
For clients and staff, it’s business as usual
The acquisition will not impact the client work or projects of either company – all projects, staff and pricing will remain unchanged. Roof’s management and all employees will move to TAPAUS’s office in Otaniemi on September 2, 2019. Jani Savola will join TAPAUS’s board of directors and will serve as COO of the consumer events business area.
This is a merger that will benefit clients
By acquiring Roof, TAPAUS will gain more expertise and resources that will be used to create and execute an even bigger variety of consumer marketing events. TAPAUS will bring Roof’s customers all the benefits of a larger office, more extensive human resources and service reliability. Joining forces will guarantee our clientele more creative and higher quality events with bigger and stronger event teams. We will continue to plan and produce events with the same passion and drive as always – strengthened by a more comprehensive range of skills and services.
Timetable for the acquisition and reorganization of ownership
The acquisition is subject to approval by the Finnish competition authorities and is expected to be completed over the summer of 2019. In conjunction with the acquisition, the private equity firm MB Funds will become the main owner of the TAPAUS Group. All of the current owners of TAPAUS and Roof will continue to be significant shareholders in the company. The investment by MB Funds is intended to support the growth and development of TAPAUS’s business.
For more information:
Jani Savola, CEO, Roof Productions Ltd.
Founded in 2012, TAPAUS is an events company that believes that the interactions between people are the key to business success. Our hard-working and passionate event marketing professionals have helped TAPAUS grow into the chosen partner of the biggest and best-known companies in Finland both at home and across the globe. TAPAUS Ltd.’s turnover in 2018 was 23.4 million euros.
Roof Productions Ltd. is an event marketing company founded by CEO Jani Savola in 2006. The 18-person Helsinki-based Roof specializes in the design and production of creative brand encounters, especially for brands looking to attract and interact with consumers. Roof’s business has grown for many years, and its turnover in 2018 was 7 million euros.