Finavia at World Routes, Durban, South-Africa
Finavia attended World Routes exhibition 2015 in Durban, South Africa. World Routes is one of the largest global annual events where airlines, airports and tourism authorities meet, plan and discuss existing and future flight routes and global air services. Finavia wanted to highlight maybe their most important competitive advantage, Helsinki Airport’s location between Europe and Asia.
This unique location is hard to demonstrate without showing a round surface like the globe itself. So that´s how the creative idea for the stand was born, a miniature globe with the most important flight routes via Helsinki displayed with led-lights. Finavia Globe also featured a private meeting room, a virtual reality demo of Helsinki Airport’s future and even Santa popped by for visit all the way from Finnish Lapland!
"Finavia Helsinki Airport Globe was a success and gathered lots of attention & hosted several meetings!"
Kaisa Venermo, Marketing Manager, Finavia
Project Director: Hannu Huttunen
Producer: Anu Lönnrot