Rovio Plunder Party, New York City
"#PlunderParty was an epic display of classic pirate modernism experience on the high seas of NYC's Hudson River. Put simply: Rovio launched the new Plunder Pirates -game by holding the kind of event you would expect to see in a top NYC club on a kickass pirate ship. We reached the dream of hosting the most talked launch event in the harbor of creativity, New York City, full of gaming industry opinion leaders, social media influencers, front runner journalists and comic con enthusiasts. The ragtag group of buccaneers that we had planning and organising the event were incredible. This event was a milestone in building the Plunder Pirates brand."
Marketing Director – Rovio Stars